Search and Support Ron Paul

September 30, 2007

Lately, we’ve been seeing banner signs popping up in major cities around the country with directives like Google Ron Paul and Youtube Ron Paul. What a powerful way to get U.S. citizens to interact and actively participate in the Ron Paul Revolution. If they care to see who Ron Paul is, then they will have to go online, use Google or Youtube to search for him.

It doesn’t give any information directly on the banner. We really wonder how powerful this type of grassroots banner campaign will be. Will people actually be prompted to go online to the Internet and plug Ron Paul’s name into search engines? Will they even know he is a candidate in the 2008 Presidential Elections?

Our initial assumptions are this: 1) those who use the Internet often will key in Ron Paul because its a short name, just because they curious and it involves a major service provider, 2) if you don’t know who Ron Paul is, it won’t prompt you to do anything and you’ll ignore the banner all together, and 3) you have heard of Ron Paul , so you Google or Youtube to find out more information about his campaign

Our recommendations to those putting these banners up is to mix in other messages with the directives. For example, place No More Taxes on the first line, second line place Ron Paul. If people are driving around the city, see that type of message, its powerful and its something Ron Paul would highly push for. Then you are driving around later, and you see a Google Ron Paul. On a psychological level, it instructs you to see who Ron Paul is because he obviously agrees with U.S. citizens not paying taxes.

We would love to have comments and opinions about this Ron Paul campaign.

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